Field Notes

Guides for independent dealers

No hype, no inflated multipliers — just the math and the craft of not losing deals.

Field Notes · 01

Why dealership leads die on day three

Deals don’t die with a “no.” They die with nothing.

Field Notes · 02

How fast should a dealership answer a lead? The real math

The five-minute rule was never really about five minutes.

Field Notes · 03

Podium alternatives for independent car dealers

An honest guide — including when you shouldn’t pick us.